POSITION TITLE: Coordinator, Marketing

DEPARTMENT: Institutional Advancement        SITE: Epicenter

SALARY SCHEDULE: APM                 GRADE: A

BASIC FUNCTION:

Coordinates planning and implementation of college marketing/promotional activities, under the direction of the Director of Institutional Advancement.

RESPONSIBILITIES:

• Continually evaluate marketing efforts based upon target audience, medium, objectives, cost and outcomes.
• Coordinate media buys/direct mail activities and schedules.
• Participate in budget preparation and long-term planning.
• Manage auxiliary budget for all media buys, with oversight by Director.
• Coordinate deadline/production schedules for marketing and promotional projects in close cooperation with Graphics Manager.
• Monitor which brochures, ads, etc. need to be created/updated.
• Work closely with the Office of Enrollment Management regarding market research (such as focus groups) and marketing strategies.
• Act as a liaison with others in the college who need IA assistance in promotional/marketing efforts.
• Write AP-style copy for internal and external communications pieces as needed.
• Proof/edit copy for various informational pieces in accordance with AP style.
• Represent Institutional Advancement and SPC at various meetings/functions.
• Perform related duties as required.

Bachelor's degree in marketing or related field, or the equivalent field-related experience.

EXPERIENCE REQUIRED:

Five years experience in marketing, public information or related experience.

TECHNICAL SKILL REQUIREMENTS

Knowledge of modern marketing techniques and practices. Knowledge of college programs and services. Ability to make presentations before groups; ability to communicate using speech and hearing skills. Ability to operate a motor vehicle to visit campus and outside sites. Ability to establish and maintain effective communications with the community, schools and college staff. Associated Press style writing, proper sentence structure and word usage. Skill in editing, proofreading and reading comprehension. Knowledge of basic mathematics and budgeting. Computer skills.