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Online Retention: Keeping Students Enrolled and Engaged
"…most definitions of student success include the idea of
persistence to the completion of the student’s program. Thus, increased retention becomes
the goal of many of an institution’s quality assessment and improvement efforts."
"A Model for
Sustainable Student Retention… with Special Attention to e-Learning."
Zane L. Berge and Yi-Ping Huang, DEOS News, 13(5), May 2004
Because the methods recommended for improving online student retention are not so different from
those recommended for improving student retention in general, this month’s BEEP offers some of the
best links related to both. In addition, there’s a section on the importance of keeping e-learners
engaged in their courses, often a factor critical to their continued enrollment.
Keeping Students Enrolled
G = General Retention Strategies
O = Online Student Strategies
C = Community College Retention Strategies
- Center for the Study of College Student Retention.
An extensive list of retention resources for individuals and educational institutions, categorized by topics that
include distance education retention, as well as other specialized student populations. (G, O)
- Increasing Student Retention.
A broad look at retention in community colleges, at the ED.gov website. Includes links to research and
evaluation results, noteworthy practices, and more.
(G, C)
- Keeping Online Student Dropout Numbers Low. Paper by Gerard A. Prendergast, 2003, on the
concept of Computer Supported Collaborative Learning (CSCL). Its premise
is that low dropout rates are achievable, provided the issues of course
design, pre-course student briefing, online tutoring skills, and technical
support are addressed. (O)
- "A Model
for Sustainable Student Retention: A Holistic Perspective on the Student
Dropout Problem with Special Attention to e-Learning." Editorial by Zane L. Berge and
Yi-Ping Huang in DEOS News 13(5), May 2004, Introduces a comprehensive model in planning for
interventions to address student dropout rates by taking into account
personal, circumstantial, and institutional factors, as well as those
factors’ interconnectedness. (G, O)
- Online,
Distance Learning Instructor Guidelines to Improve Student Retention. Extensive list of simple
practices, above and beyond traditional guidelines, created by Susan K. Miller, Mesa Community
College (AZ), to improve continued e-student enrollment. (O, C)
- Retaining
Online Students. Annotated
slide presentation by Ray Schroeder, University of Illinois. Although the
author, an expert in the field of online enrollment, created this lively
document in 1999, the material presented here is as useful now as it was
then. (O)
- Retention
Initiative: Frequently Asked Questions. Website explaining the joint work of the MetLife
Foundation Initiative on Student Success and the Community College Survey
of Student Engagement (CCSSE). Names colleges with good retention
and shares best practices. (G, C)
- "Retention Intentions." Article by Ann McClure in University Business, August 2006, about Constituent
Relationship Management (CRM), a concept that emphasizes creating and maintaining vital
relationships with students by communication and student data
coordination. (G)
- The Role of the Mentor
in Retention of Online Students. Paper (2003) by Carole Hayes, Florida State University, about the
school’s success in keeping online students enrolled via its effective mentoring program. (O)
- Transfer and Retention Of
Urban Community College Students (TRUCCS). Website that reports on a five-year initiative to
track the goals, success and academic patterns of 5000 Los Angeles
community college students. (G, C)
- What Works in
Student Retention? Links to report results on successful college retention practices, based on the
results of the ACT’s
national survey of more than 1000 colleges. (G)
Keeping Students Engaged
- The
Five P’s of Effective Online Instruction. Information posted on the online instructor
resource page at the University of Wisconsin that encourages e-structors
to be prompt, personal, positive, practical, and patient.
- "Five
Roles I Play in Online Courses." Article by Scot Headley in Innovate 2 (1), 10/11/05, about
five roles for distance instructors: space planner, pacesetter, host,
connector, and mirror. (Mentioned in an earlier BEEP, but worth including in this issue.)
- "How
to Keep Online Students Motivated." Article by Kate Butler, 5/12/03, posted on the Australian
Flexible Learning Community website. Provides bulleted lists of many ideas and
recommendations for online instructors.
- Keeping the Momentum.
Part of a larger website on facilitating online learning by Michael
Coghlan, Australian educator, offering a bulleted list of methods for keeping e-students engaged.
- "Keeping
Learners Engaged: Certifying and Supporting Online Instructors" Article by Jeanne C. Meister in
Chief Learning Officer, 2/06, about the need for proper training of online
faculty so they can help their students succeed.
- Maintaining the
"Connection" – Keeping Learners Learning in the Online Classroom.
Advice from the CertiLearn company
on ways to make e-students feel engaged.
BEEP’s Best Bets
Assessment and Evaluation
Assistive Technologies
- Google Site to Aid the Blind. New website unveiled
in July 2006 for the blind and visually impaired. Takes into account
several factors, including a given page’s simplicity, how much visual
imagery it carries, and if its primary purpose is immediately viable with keyboard navigation.
Free Information Sources
- Cite.
Wikipedia entry that demonstrates how to cite its
own materials using various styles, including MLA, APA, AMA, and University of Chicago.
- Google Updates. In addition to the site for the blind mentioned above, Google has launched
Google Book Search, which offers
PDF files of scanned books downloadable and printable for free. Google has
also expanded its online news index
to include older news articles. Google's visitors can view articles at the
websites that own the content, where they may have to pay for access to
the full stories. Finally, in September, Google began to offer
Google Apps for Your Domain, a
package of free communications programs for businesses, universities and
other organizations. (Ironically, this summer the Educational Testing
Service released the findings of a study of college student Web use indicating
"Students Don’t Know Much Beyond Google.")
Student Support Services
- Counselor-O-Matic.
Advanced search engine sponsored
by the Princeton Review that
combines students’ academic and extracurricular histories with their
expressed preferences to offer suggestions of appropriate colleges.
- Hotmath. Website created by math teachers that offers free help with solving
math problems included in more than 150 current textbooks. Additional
services include personal tutoring, using graphing calculators and more.
The contents of BEEP were developed under a grant from the U. S. Department of Education (DOE). However, those contents do not necessarily represent the policy of the DOE, and you should not assume endorsement by the Federal Government.
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