Course Descriptions
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Business Administration & Management - Marketing Option

MKT-AAS

Dr. Sharon Setterlind, Dean, SP/G (727) 341-4724 or CL (727) 791-2530


APPROVED REQUIREMENTS FOR STUDENTS WITH CATALOG YEAR 20081 (0400) OR LATER
~ REFER TO CURRICULUM FILES FOR PREVIOUS CATALOG YEAR REQUIREMENTS ~


GENERAL EDUCATION COURSES (24 credits)
* Enhanced World View Requirement
ENC 1101 - COMPOSITION I or (Honors) 3
ENC 1102 - COMPOSITION II or (Honors) 3
SPC 1065 - BUSINESS AND PROFESSIONAL SPEAKING 3
     or (SPC 1017, SPC 1017H, SPC 1608 or SPC 1608H)
* Humanities/Fine Arts Approved Course 3
Mathematics - One college level course with MAC, MAP, MAS, MAT, MGF, MTG or STA prefix 3
ECO 2013 - PRINCIPLES OF MACROECONOMICS or (Honors) 3
PHI 1631 - STUDIES IN PROFESSIONAL ETHICS 3
     or (PHI 1600PHI 1602H, PHI 2635 or PHI 2649)
CGS 1100 - MICROCOMPUTER APPLICATIONS 3

SUPPORT COURSES
(10 credits)
ACG 2021 - FINANCIAL ACCOUNTING 3
ACG 2071 - MANAGERIAL ACCOUNTING 3
ECO 2023 - PRINCIPLES OF MICROECONOMICS or (Honors) 3
Computer - Any CEN, CGS, CIS, COP, or CTS prefix 1

CORE COURSES
(15 credits)
BUL 2241 - BUSINESS LAW I 3
GEB 1011 - INTRODUCTION TO BUSINESS 3
MAN 2021 - PRINCIPLES OF MANAGEMENT 3
MAR 2011 - PRINCIPLES OF MARKETING 3
OST 2335 - PROFESSIONAL COMMUNICATION SKILLS 3

MAJOR COURSES
(15 credits)
MAR 1142 - GLOBAL MARKETING 3
MAR 2321 - ADVERTISING 3
MKA 2021 - SALES 3
MKA 2512 - SALES PROMOTION AND PUBLIC RELATIONS 3
MKA 2949 - CO-OP WORK EXPERIENCE 3

TOTAL PROGRAM HOURS

64

C&I 11/8/05 ~ BOT 12/15/05; 6/17/08